The House Program — By Invitation
Friends of the House.
A closed circle. Friends & Family standing, referral earnings, campaign shoots and event invitations — extended to a small number of partners each season. Applications are considered from 100,000 followers upward.
Request ConsiderationWhy it exists
A collection is only understood once it is worn by someone people already believe.
The house produces in limited runs and does not buy attention. Everything OPTIMISM. would spend on advertising is paid instead to the people who put the clothes on a real body, in a real room, in front of an audience that trusts them. That is the whole programme.
The Terms
01
Friends & Family standing
Permanent house rate on everything you buy for yourself, extended to a short list of names you nominate.
02
Referral earnings
15% of every order that returns through your link, credited for forty-five days after the first visit.
03
Campaign shoots
Partners are considered first for house shoots — paid days, with the frames released under your name and ours.
04
Event access
Seats at house presentations, dinners and private viewings. Two names per invitation.
05
Seasonal wardrobe
Pieces from each collection ahead of release, to wear and to shoot, chosen with the studio.
06
A direct line
One contact inside the house. No portal tickets, no agency layer between you and the studio.
Who we look for
- 100,000 or more genuine followers on your main platform
- Stylists, editors and creative directors
- Photographers and image-makers
- Athletes, dancers and performers
- Store owners and buyers with a real room
- An audience that already buys on your word
One hundred thousand followers is the floor, not the decision. Taste, consistency and the trust of a real audience decide the rest. Most applications are declined, and the circle stays small on purpose.
The House Record
The clothes as they are actually worn — friends of the house, in their own rooms, on their own afternoons. This is the circle you would be joining.
How it works
01
Apply
One short form. Every application is read by the studio.
02
Review
Audience, taste and fit are reviewed. Most applications are declined.
03
Invitation
Accepted partners are invited in writing, with terms confirmed.
04
Standing
Friends & Family rate, referral link, shoots and event invitations.
Apply
Request Consideration
Seven short questions — about two minutes. Applications are read by the studio. Accounts under 100,000 followers are not reviewed at this time. Expect an answer within five business days, either way.
