Press
OPTIMISM. — Press Kit
Brand marks, imagery guidance and the current season release for editors and journalists.
01 — The House at a glance
- House
- OPTIMISM.
- Studio
- Florida, USA
- Current season
- Fall 2026
- Category
- Ready-to-wear, denim, outerwear, swim, accessories
- Stockists
- Direct only — optimism.fashion
- Press contact
- Trevor Thomas — optimismfashion@icloud.com
- Telephone
- +1 904-625-5325
- @optimism.fashion
- Samples & interviews
- optimismfashion@icloud.com
02 — Brand assets
Press pack — PDF
House facts, Fall 2026 release and usage guidance
Primary wordmark — PNG
For dark and light placements
Primary wordmark — WEBP
Web and screen use
House emblem — PNG
Floral O composition
Usage
- Write the house as OPTIMISM., with the period.
- Do not redraw, retype, recolour, stretch or add effects to the wordmark or emblem.
- Leave clear space around the mark equal to the height of the letter O.
- Do not crop garment imagery in ways that alter cut, artwork or proportion.
- Credit product imagery to OPTIMISM.
03 — Imagery & lookbook
Fall 2026 campaign frames and archive plates, free to use in editorial coverage of OPTIMISM. with credit. Full-resolution files and linesheets on request.
Fall 2026 campaign
Archive plates · 2022—2026
04 — Press release · Fall 2026
Built with restraint
OPTIMISM. presents Fall 2026 — a season built with restraint.
The collection is led by washed black denim and camouflage, cream waffle knit, olive tailoring and performance jersey. Pieces are cut wide and worn plainly; the artwork sits where a hand would rest.
Fall 2026 is produced in limited runs and sold directly through optimism.fashion. Sizes and availability are shown live; nothing is restocked once a run closes.
Press samples, full-resolution imagery and linesheets are available on request. Founder interviews are considered case by case.
05 — Media kit request
Apply for accreditation
Tell us who you write for and what you are working on. Approved requests receive the full media kit.
